Vunderkind
Social Member
As the 3rd of May draws near for the anticipated 10-kilometre Okpekpe Road Race in Edo State, with over 3000 athletes and participants expected, Malta Guinness has finalised plans to participate in the Road Race for the second year running, in a bid to promote healthy living as well as providing a productive platform for Nigeria’s vast youth population.
With this extended partnership with rights owner of the race, Pamodzi Sports Marketing, Malta Guinness Low Sugar has now become the official Malt drink for the 10-Kilometre competition.
Explaining reasons behind the partnership, Marketing Director, Guinness Nigeria, Austin Ufomba disclosed that it was in line with the company’s brand purpose, which promotes healthy living and wellbeing of Nigerians as they achieve their dreams of participating in the Race.
“We see the Okpekpe Road Race as an ideal platform to touch the lives of Nigeria’s vast youth population as well as a way to affect the lives of the host communities of the race. Of course we all know that Malta Guinness Low sugar promotes healthy living. We feel that Malta Guinness Low Sugar as the official Malt drink for our boys through this tournament will continue to reinforce its support for healthy lifestyle.
“Malta Guinness Low Sugar is all about giving the energy that every Nigerian needs to achieve their dreams as well as staying fit and healthy. This is why we have partnered with Pamodzi. This partnership with Okpekpe Road Race is all about working together to, among other things, propel the growth of road race in the country as well as offer the youths of this country a constructive endeavour to channel their energies,” he said.
Mr Mike Itamagbor, Chief Executive Officer of Pamodzi Sports Marketing, expressed delight in the partnership extension. He stated that the alliance would go a long way helping his company to achieve the objectives of the race which include ploughing part of the revenues from hosting the race into charitable works in the host communities.
“The management of Pamodzi is delighted with the extension of the partnership by Malta Guinness Low Sugar. The continued partnership is bound to impact the hosting of the race year in year out, and will also help to meet some of the objectives of the race including helping the host communities with. This is the first race in Nigeria that takes participants across the beautiful hills in Auchi,” Itamagbor said.
Cash prizes await male and female participants, with $25, 000 (about 4 million naira) for the first place winner in the male category and $15, 000 (over 2 million naira) for the first woman who reaches the finish line.
With this extended partnership with rights owner of the race, Pamodzi Sports Marketing, Malta Guinness Low Sugar has now become the official Malt drink for the 10-Kilometre competition.
Explaining reasons behind the partnership, Marketing Director, Guinness Nigeria, Austin Ufomba disclosed that it was in line with the company’s brand purpose, which promotes healthy living and wellbeing of Nigerians as they achieve their dreams of participating in the Race.
“We see the Okpekpe Road Race as an ideal platform to touch the lives of Nigeria’s vast youth population as well as a way to affect the lives of the host communities of the race. Of course we all know that Malta Guinness Low sugar promotes healthy living. We feel that Malta Guinness Low Sugar as the official Malt drink for our boys through this tournament will continue to reinforce its support for healthy lifestyle.
“Malta Guinness Low Sugar is all about giving the energy that every Nigerian needs to achieve their dreams as well as staying fit and healthy. This is why we have partnered with Pamodzi. This partnership with Okpekpe Road Race is all about working together to, among other things, propel the growth of road race in the country as well as offer the youths of this country a constructive endeavour to channel their energies,” he said.
Mr Mike Itamagbor, Chief Executive Officer of Pamodzi Sports Marketing, expressed delight in the partnership extension. He stated that the alliance would go a long way helping his company to achieve the objectives of the race which include ploughing part of the revenues from hosting the race into charitable works in the host communities.
“The management of Pamodzi is delighted with the extension of the partnership by Malta Guinness Low Sugar. The continued partnership is bound to impact the hosting of the race year in year out, and will also help to meet some of the objectives of the race including helping the host communities with. This is the first race in Nigeria that takes participants across the beautiful hills in Auchi,” Itamagbor said.
Cash prizes await male and female participants, with $25, 000 (about 4 million naira) for the first place winner in the male category and $15, 000 (over 2 million naira) for the first woman who reaches the finish line.
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