7 Reasons The New Microsoft [LUMIA] Phones Are The Next Choice Smartphones

mrdigitech

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Making up your mind on a particular Smartphone to purchase can be a very difficult. This problem may largely be attributed to glut of smartphones available in our mobile market. The manufacturers of these Smartphones claim they possess different features and capabilities and this helps to further complicate the decision-making process of the average Smartphone user. Microsoft is virtually a newbie in the smartphone industry, but a giant in the world of Operating Systems. Apart from producing amazing operating systems for PC, they also have a range of smartphones featuring their mobile operating system.


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Microsoft’s market share for its mobile platforms has taken a plunge in recent times due to stern competition in the Smartphone industry. Its market share shrunk in different regions of the world such as the US, with a reduction from 4.3% to 3%. A similar trend was seen in Europe, where its market share fell from 9.8% to 8.3%. China recorded Microsoft’s biggest market share loss with for its mobile platform, with a drop from 2.7% to 0.6%. It also lost market share in Britain with a drop from 10.6% to 7.0%, while in France, there was a reduction for its market share from 12.9% to 9.8%. But it’s not all gloomy for Microsoft; its market share had risen in a few countries such Australia, Germany, and India.

Microsoft smartphones have struggled for market relevance in recent times, but it’s seeking to bounce back with the unveiling of its mid-range Smartphone, Lumia 640 and Lumia 640 XL, at the World Mobile Congress 2015, which was held in Barcelona, Spain. The essence of Microsoft’s latest release is to provide its users and customers, greater flexibility in the area of handling their daily task. The Lumia 640 and Lumia 640XL come with easy-to-use features that require little or no special knowledge to operate. These are 7 reasons why the latest Microsoft Lumia smartphones are your next choice Smartphone.

1. Innovative Design

Normally, the Lumia range of smartphones comes in great colours and design. But the Lumia 640 and Lumia 640 XL takes the cake. Although they aren’t the slimmest of smartphones, 8.8 and 9mm respectively, they both feel good to hold and can be operated with a single hand. They come with interchangeable covers such as orange, Cyan, black and white. Apart from the white model, the Lumia 640XL comes with a matte finish while the Lumia 640 comes with a glossy finish.

2. It’s Affordable

When it comes to making purchases for products and services, affordability comes to mind. Most smartphones are quite expensive, especially coming from top brands such as Apple, Samsung and HTC. But Microsoft wants to make its smartphones more affordable and accessible to low-income earners all around the world. The estimated price for the Lumia 640 (3G Model) is €139, which is equivalent to N29,986, while the LTE model goes for €159, which is equivalent to N34,000. The Lumia 640 XL (3G) goes for €189, which is equivalent to N40773 and its LTE version goes for €219, which is equivalent to N47,245.

3. Great Camera



Originally, Lumia Smartphones were produced by Nokia, and Nokia smartphones have been renowned for great cameras. The Lumia brand has smartphones with a Camera sensor up to 41 Mega Pixel, nothing comes close. But currently, The Lumia 640 and 640XL feature different cameras which come with powerful features. The Lumia 640 rear camera comes with a 8 MP sensor while its front camera features a 1 MP camera. The Lumia 640 features a more powerful camera sensor with its 13 MP rear camera and a front camera of 5MP and both are quick to launch.



4. Powerful Battery



One great feature about the Lumia 640 and 640 XL is that they both feature powerful batteries. This is an aspect that concerns Nigerians, because of the epileptic power situation in the country. The Lumia 640 and Lumia 640 XL come with 2500 and 3000 mAh batteries respectively, which adds extra juice to your phone’s power requirements.



5. Room for OS upgrade



Microsoft has promised that the Lumia 640 and 640XL will feature its upcoming Operating System, the Windows 10. Currently, the technical preview of the windows 10 is still running but will end by April, but the full launch is expected later this year.



6. One-year free Subscription to Office 365 personal

This feature is very handy for the corporate individuals, who need to stay smart, organized and in constant contact with the office even when not around. The Office 360 personal comes packed with the latest office application such as Word, Excel, power point, outlook and one note.

7. Alternatives

The Lumia 640 and 640 XL comes in single-SIM, dual-SIM 3G and dual-SIM LTE variants, giving you the option to choose from. It should be noted that each of these variants come with its attendant cost, so you have to plan carefully before making up your mind on any variant to purchase.

The Lumia 640 and 640 XL are great phones to own, but it all depends on the features you want. If you are looking class and portability, the Lumia 640 is your best bet. But if you are looking for a phone with a Tablet build, more powerful camera and longer lasting battery, the Lumia 640 XL is your best choice. Purchasing any of them will surely give you the opportunity to upgrade and enjoy the upcoming Windows 10 OS.



Photo Credit: Microsoft
 
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