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Business Dangote Launches 'CNN Marketplace Africa' to Change World Perception About Africa's Economic Status



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Dangote has partnered CNN to launch 'Marketplace Africa', a program that showcases Africa to the world in a positive light, ThisDay says.


Pan-African conglomerate, Dangote Group has stepped up efforts at projecting Africa in a positive light to the global community. This it does through partnership and sponsorship of Market Place Africa on the Cable News Network (CNN), a Facetime segment of the international’s show that offers a unique window into African business.

The programme which debuted September 19 will be featuring Dangote advertising campaign showcasing Dangote’s expansion drive across the Continent. ‘Facetime’ is a high-profile segment within CNN Marketplace Africa, where each, week a major player from the continent’s business community is interviewed. CNN Marketplace Africa is the destination for access to movers and shakers at the forefront of African business.

The show goes beyond the numbers to bring viewers the new business solutions and industry trends redefining African business. On-air content is complemented by distinctive online editorial at a CNN Marketplace Africa microsite, where popular and innovative content are shared across a range of social channels.

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