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Entertainment Exclusive: MTN Gets Adele’s Hello As Caller Tune



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MTN, in collaboration with content provider, Content Connect Africa, and Just Music have signed a deal that gives MTN the exclusive rights to Adele Laurie Blue Adkins’ much-anticipated single, Hello, which was released last month, as a caller ring back tone.


"Among others, this is the first time ever that Adele will give the approval of the use of her music through this format. Hello is the single taken from Adele’s highly anticipated new album entitled ’25,’ set for worldwide release on November 20. The song was launched as an exclusive caller tune on MTN on Friday, October 23, in South Africa, It will be exclusive to Nigeria and Uganda on the MTN network.”, the statement reads.