Business Facebook Bows To Pressure, Pauses Whatsapp Sharing Data in Europe

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Facebook’s plan to gather more data from WhatsApp users has hit an obstacle in Europe, with the social network “pausing” some data-sharing activities after regulators across the continent called on the companies to clarify its messaging and provide more details on how the data will be used.

The social network had come under pressure from the pan-European data protection agency group, the Article 29 Working Party in October.

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The group of privacy watchdogs said it had serious concerns over Facebook’s use of the data, including user phone numbers. It asked the social network to pause its WhatsApp data collection.

Facebook has now halted the use of the collected data for advertising and product improvement purposes, which would enable it to link Facebook and WhatsApp accounts for users who have both.
 
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