Business Glo And Dangote Lead Nigerian Firms In Brand Value

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Globacom and Dangote group are the most admired and sought after brands in Nigeria, according to Brand Africa 100, an annual ranking of valuable brands in sub-Saharan Africa.

Excerpt From Forbes:

The annual ranking of the most admired and most valuable brands in sub-Sahara Africa, Brand Africa 100, was announced earlier today at the Nairobi Securities Exchange, in Nairobi, the capital of Kenya. Established in 2011, Brand Africa 100 measures and ranks brands that consumers admire and their corresponding values.

The most admired regional brands were MTN (Southern Africa), Glo (West Africa), Tusker (East Africa) and Marsavco (Central Africa). The most valuable regional brands were MTN (Southern Africa), Dangote (West Africa), Safaricom (East Africa) and Marsavco (Central Africa). The most admired African nations mentioned spontaneously by Africans were Nigeria (West Africa), Kenya (East Africa) and South Africa (Southern Africa).

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