Business Google Unveils Pixel Phones, Says Best To Be Made


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Alphabet Inc’s Google on Tuesday announced in San Francisco, a new “Pixel” smartphone, that it says is the best phone ever to be made.

Google in a statement on its website said that the Pixel camera is the besr smartphone anyone has ever made.

“The Pixel camera is not only the best smartphone camera we’ve ever made, it’s the highest rated smartphone camera anyone has ever made. Our DxOMark Mobile score of 89 is a great example of what’s possible when great hardware meets great software. Pixel puts cutting-edge computational photography in an ultra-fast and easy-to-use camera”, Google said on it website.

Among the products unveiled was also a virtual reality headset.

The launch has catapulted Google into the consumer electronics, posing big challenge to Apple Inc’s iPhone at the high end of the more than $400 billion global smartphone market.

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A string of announcements, including the $649 Pixel, a new Wi-Fi router and its voice-activated digital assistant for the living room called “Home,” is the clearest sign yet that Google intends to compete directly with Apple, Amazon.com Inc and even manufacturers of phones using its own Android mobile operating system, to create a world of integrated devices and services.

The virtual reality headset raises competition with Facebook Inc, owner of Oculus, while its Home device puts it squarely in the battle to produce a digital assistant that can react to voice commands to tie together products and forge a closer bond with the user.

Google executives boasted that the Pixel was developed in-house from start to finish, which gives it an in-built advantage in distributing Google’s many internet-based services.

The phone itself comes in two sizes, has a high-end camera and a screen with no buttons. “Aside from the camera, the new Google Pixels are pretty undifferentiated compared to Samsung and iPhone seventh generation phones,” said industry analyst Patrick Moorhead.
 
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