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Business Indomie Emerges coolest Noodle brand in the country

Indomie Instant Noodles, a product of Dufil Prima Foods Plc, has emerged as the coolest noodles brand in Nigeria at the maiden edition of the BusinessDay Generation Next Survey Launch award that was held in Lagos recently.

Indomie noodles was awarded based on its innovation and quality, an achievement which has positioned indomie on top with 60 per cent market share.

BusinessDay in collaboration with HDI Youth Marketers Nigeria, a youth marketing company that focuses on connecting brands to their target market, organized the award with the aim of recognizing and awarding the top 50 leading brands in the country across various sectors. According to HDI Youth Marketers, the survey was conducted among 15,000 youths to find out their preferred noodles brand.

The editor-in-chief of BusinessDay Newspaper, Professor Owachekwa Jemie, she said the event was organized to reward the leading brands in the country and encourage upcoming brands. The Public Relations Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, who received the award on behalf of Indomie said, “I am indeed grateful to the organizers of this event for seeing us as worthy of this award. I would also like to use this opportunity to tell our consumers that this feat would do well to spur us on as we would not relent in our efforts in ensuring that Indomie maintains its unequalled standard, in terms of quality, product delivery and magnanimity when it comes to CSR”.

The event which was well attended by major brands in the Food, Carbonated soft drinks, Pasta, Telecommunication sectors was born in South Africa in 2004 to fill a gap in the market.
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