Business Marketing Expert Urges SME Operators to Embrace e-commerce

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abujagirl

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Mr Akinshiku Ashafa, Marketing Director, Spring-up Consulting, has urged operators of Small and Medium Enterprises (SMEs) to embrace e-commerce for sustainable organic growth.

Ashafa gave the advice in Lagos during a capacity development lecture organised for SME entrepreneurs by his organisation.

Speaking on the topic "The Importance of e-commerce to SMEs in Developing Countries",he said, "many more Nigerians are registering on one type of social medium or another on daily basis. Some of these people have popped up messages that serve as notifications on their phones at least every five minutes from the social media networks. Others are constantly surfing the Internet for one information or another.

"The market being created by these people is wide such that advertising your goods and services on social media can help you reach out to millions of people at a time.

A Marketing Executive, Mrs Josephine Mensah, also said at the event that e-commerce facilitated the access of SMEs to global markets.

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