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Launched in June 2012 by Sim Shagaya as a business-to-consumer shopping platform, Nigeria’s Konga.com is now adding a consumer-to-consumer marketplace “to enable everyone to sell online”, the firm said.
Konga is 50 percent owned by Naspers, with backing from Swedish investment firm Investment AB Kinnevik. It seems to be going the marketplace way to power roadside, small, medium and large businesses in Nigeria and eventually Africa as a whole.
Initially Konga was a business-to-consumer platform, which allowed only professional traders to sell on its platform. Dubbed the Konga Mall, the firm said back then it gave selected Nigerian businesses the opportunity to put their products online.
The new marketplace will be free for all and interested users are asked to register their details at konga.com/sell for the firm to process and validate their details.
The firm said the marketplace will revolutionize the way buyers and sellers interact, with a model that is more convenient for the seller and more attractive to the buyer. It will create unlimited opportunity for the Nigerian entrepreneur, small business owner or even large business owner; it will serve as the great equalizer and nation-builder, boosting employment, trade and empowering economic growth and development in Nigeria.
Sim Shagaya, CEO of Konga.com said, “About a year ago, we realized for our service to be really valuable to society, it had to be one where anyone can sell and prosper. We opened this platform to a limited number of sellers and in (the test phase) we learned how to build a truly revolutionary Nigerian online marketplace”.
Though the decision to invite all Nigerian businesses – great or small, designer or farmer, producer or trader, sole proprietor or limited liability firm – to sell on Konga is a good one, observers said Konga might have gone that route in response to the fact that Rocket Internet-backed Jumia had allegedly bought Konga domain names in major markets in Africa to prevent Konga from expanding. Launching a marketplace will enable the firm to later use its Konga.com address anywhere in the world, without having different URLs in each country it launches.
It’s launch of a consumer-to-consumer platform will also put Olx Nigeria and TradeStable under pressure in the battle for users, especially since Konga is known for user safety.
Konga said, however, it believes the Internet is changing retail around the world, and the winners will be those that embrace the Internet revolution. Konga.com wants to provide the tools, awareness and security for entrepreneurs and businesses across Nigeria, who want to benefit from taking their businesses online.
Click here for source
Konga is 50 percent owned by Naspers, with backing from Swedish investment firm Investment AB Kinnevik. It seems to be going the marketplace way to power roadside, small, medium and large businesses in Nigeria and eventually Africa as a whole.
Initially Konga was a business-to-consumer platform, which allowed only professional traders to sell on its platform. Dubbed the Konga Mall, the firm said back then it gave selected Nigerian businesses the opportunity to put their products online.
The new marketplace will be free for all and interested users are asked to register their details at konga.com/sell for the firm to process and validate their details.
The firm said the marketplace will revolutionize the way buyers and sellers interact, with a model that is more convenient for the seller and more attractive to the buyer. It will create unlimited opportunity for the Nigerian entrepreneur, small business owner or even large business owner; it will serve as the great equalizer and nation-builder, boosting employment, trade and empowering economic growth and development in Nigeria.
Sim Shagaya, CEO of Konga.com said, “About a year ago, we realized for our service to be really valuable to society, it had to be one where anyone can sell and prosper. We opened this platform to a limited number of sellers and in (the test phase) we learned how to build a truly revolutionary Nigerian online marketplace”.
Though the decision to invite all Nigerian businesses – great or small, designer or farmer, producer or trader, sole proprietor or limited liability firm – to sell on Konga is a good one, observers said Konga might have gone that route in response to the fact that Rocket Internet-backed Jumia had allegedly bought Konga domain names in major markets in Africa to prevent Konga from expanding. Launching a marketplace will enable the firm to later use its Konga.com address anywhere in the world, without having different URLs in each country it launches.
It’s launch of a consumer-to-consumer platform will also put Olx Nigeria and TradeStable under pressure in the battle for users, especially since Konga is known for user safety.
Konga said, however, it believes the Internet is changing retail around the world, and the winners will be those that embrace the Internet revolution. Konga.com wants to provide the tools, awareness and security for entrepreneurs and businesses across Nigeria, who want to benefit from taking their businesses online.
Click here for source