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Ringier Africa Digital Publishing’s Pulse has expanded to East Africa with P Live and boost partnership schemes for content and promotions.

The launch of P Live (www.PLive.co.ke) in East Africa as an extension of the leading new media publisher Pulse and its P Live concept from West Africa - already reaching over 50 million users on a monthly basis on Monday.

With headquarters in Nairobi, Kenya, P Live will be a brand new independent, nonpartisan news & entertainment publisher for the region, partnering with leading local and international publishers to bring the East African region up-to-the-minute, 24/7 live content - from breaking local and internationally acclaimed news to varied entertainment programs.

Tim Kollmann, Managing Director of Ringier Africa Digital Publishing while commenting on the launch said: “Pulse is an independent, trusted and admired new media publisher in Nigeria and Ghana, run by respected local media leaders. With P Live, we are now proud to be expanding these values to Kenya and the wider East African region, relying on international and local partners we collaborate with and are introducing to a large audience in the region. The continued expansion of our publishing activities reflects the growing market for smart, insightful and quality journalism and content in Africa.”

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Paul Cook, CEO of Ringier Africa Deals Group (RADG) & Partner of Silvertree Internet Holdings, JV partner of RADG said: “We are fully focusing on the Nigerian e-commerce market - investing in product and service expansion. We define deals as everything that brings good value to our customers and merchants and will not stop to expand until every Nigerian online can enjoy services from DealDey, PromoHub and Lyf, while discovering new merchants and experiences”.

Apart from Ringier Africa Digital Publishing (RADP) and the Ringier Africa Deals Group (RADG), Ringier Africa runs Ringier Digital Marketing (RDM), its pan-African complete digital partner and is setting up Ringier One Africa Media (ROAM), Africa’s leading classifieds group.
 
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