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Valentine’s Day is not only one of the major spending days for the Nigerian consumer but it’s also an important event on the retail scene.
Valentine day spending is only second to Christmas spending. PHOTO: Getty images
Nigeria is fast establishing itself as a retail frontier with a population estimated at over 168 million, retail spending in excess of 100 billion US dollars a year and an economy expected to grow at 7 per cent in 2014.
“I think coupled with the world becoming more of a global village, the growth of the internet and freer flow of information, a lot more exposure to other countries has increased the awareness of things like valentine’s day in Nigeria,” Karan Keshwani, Business Head, Spar Nigeria told CNBC Africa.
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Source: CNBC Africa
Valentine day spending is only second to Christmas spending. PHOTO: Getty images
Nigeria is fast establishing itself as a retail frontier with a population estimated at over 168 million, retail spending in excess of 100 billion US dollars a year and an economy expected to grow at 7 per cent in 2014.
“I think coupled with the world becoming more of a global village, the growth of the internet and freer flow of information, a lot more exposure to other countries has increased the awareness of things like valentine’s day in Nigeria,” Karan Keshwani, Business Head, Spar Nigeria told CNBC Africa.
Click here to read more
Source: CNBC Africa