Business This Man's $600,000 Facebook Disaster Is A Warning For All Small Businesses - Business Insider

Vunderkind

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Raaj Kapur Brar runs a small but successful empire of online fashion magazines from his base just outside Toronto. Some of his titles are huge online brands, such as Fashion & Style Magazine, which has 1.6 million Facebook fans.


That's more fans than Elle magazine has.

Even his niche brands, such as South Asian Fashion, are huge — it has 1.7 million fans. A typical Fashion & Style post will get 2,000 likes.

His umbrella company, Fetopolis, is exactly the kind of marketer-publisher that Facebook has encouraged to take advantage of its 1.2 billion-strong audience. Fetopolis' titles post a constant stream of new pictures and fashion ideas, his followers love them, and he gets money from clothing labels to push content.

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Source: Business Insider
 

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