Vunderkind
Social Member
Reuters reports that Rwanda is Africa’s most attractive market for retailers who want to expand in a fast-growing continent. Nigeria follows second, according to a report by A.T. Kearney. The report speaks favorably of Rwanda’s economic reforms and business-friendly agenda.
Rwanda has made remarkable rebuilding leaps after the 1994 genocide under President Paul Kagame, and the country has since built roads and made it easier to start and register a new business.
Although A.T. Kearney ranked Nigeria (which is Africa’s most populous country and second-biggest economy) second in its index. The report gave a nod at the country’s urbanization, youthful population and the rising middle class.
However, the report goes on to say that Nigeria had the toughest market to master because of its “opaque regulations, congestion at its ports and a lack of land on which to build shopping malls.”
Reuters says “South African retailer Woolworths pulled the plug on its Nigerian business late last year, citing high rents and duties as well as the difficulty of marketing to consumers in the country of 170 million people.
Other countries that made it into the top 10 included Namibia, Ghana, Ethiopia and Tanzania.
South Africa, Africa's biggest economy and consumer market, came in at seventh, with the report's authors saying the market was already well-penetrated.”
Rwanda has made remarkable rebuilding leaps after the 1994 genocide under President Paul Kagame, and the country has since built roads and made it easier to start and register a new business.
Although A.T. Kearney ranked Nigeria (which is Africa’s most populous country and second-biggest economy) second in its index. The report gave a nod at the country’s urbanization, youthful population and the rising middle class.
However, the report goes on to say that Nigeria had the toughest market to master because of its “opaque regulations, congestion at its ports and a lack of land on which to build shopping malls.”
Reuters says “South African retailer Woolworths pulled the plug on its Nigerian business late last year, citing high rents and duties as well as the difficulty of marketing to consumers in the country of 170 million people.
Other countries that made it into the top 10 included Namibia, Ghana, Ethiopia and Tanzania.
South Africa, Africa's biggest economy and consumer market, came in at seventh, with the report's authors saying the market was already well-penetrated.”
