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Snap, the parent company of messaging app Snapchat, has filed to list on the US stock market, according to several reports.
Based on investments so far, the California-based firm would be worth between $20bn and $25bn (£16bn-£20bn).
That would make it the largest US flotation since Chinese e-commerce giant Alibaba listed two years ago but the company official declined comment on the move.
The company began in 2012 as a mobile app that allowed users to send photos that vanish within seconds.
It now has 100 million daily users, which is more than Twitter.
And with 60% of its users aged between 13 and 24, it is seen as an appealing way for advertisers to reach young people.
Snap's founder, 26-year-old Evan Spiegel, turned down an offer from Facebook founder Mark Zuckerberg to buy Snapchat for $3bn just three years ago.
- BBC
Based on investments so far, the California-based firm would be worth between $20bn and $25bn (£16bn-£20bn).
That would make it the largest US flotation since Chinese e-commerce giant Alibaba listed two years ago but the company official declined comment on the move.
The company began in 2012 as a mobile app that allowed users to send photos that vanish within seconds.
It now has 100 million daily users, which is more than Twitter.
And with 60% of its users aged between 13 and 24, it is seen as an appealing way for advertisers to reach young people.
Snap's founder, 26-year-old Evan Spiegel, turned down an offer from Facebook founder Mark Zuckerberg to buy Snapchat for $3bn just three years ago.
- BBC