Saudi Arabia is set to launch its first-ever alcohol store in the capital, Riyadh, exclusively catering to non-Muslim diplomats. The groundbreaking decision, led by Saudi Crown Prince Mohammed bin Salman, marks a significant shift in the ultra-conservative Muslim country's efforts to open its doors to tourism and business.
According to a source familiar with the plans and a document seen by Reuters, customers will need to register via a mobile app, obtain a clearance code from the foreign ministry, and adhere to monthly quotas for their alcohol purchases. Located in Riyadh's Diplomatic Quarter, a neighborhood housing embassies and diplomats, the store will be "strictly restricted" to non-Muslims.
The move is aligned with Saudi Arabia's Vision 2030 initiative, spearheaded by Crown Prince Mohammed bin Salman, aimed at diversifying the economy beyond oil and fostering a more open society. Drinking alcohol is forbidden in Islam, and the decision to establish an alcohol store for diplomats underscores the kingdom's commitment to modernization.
While it remains unclear if other non-Muslim expatriates will have access to the store, the development is seen as a key step in the country's efforts to become more inclusive. Millions of expatriates reside in Saudi Arabia, predominantly Muslim workers from Asia and Egypt.
The store is expected to open in the coming weeks, according to a source familiar with the plans. This move comes as Saudi Arabia introduces new restrictions on alcohol imports within diplomatic consignments, aiming to counter the illicit trade of alcohol goods and products received by diplomatic missions.
Saudi Arabia, known for its strict laws against alcohol consumption, has traditionally imposed severe penalties, including lashes, fines, imprisonment, and deportation. Recent reforms, however, have replaced whipping with jail sentences. The government's Center of International Communication (CIC) confirmed the new regulations, emphasizing that they respect international diplomatic conventions.
As Saudi Arabia continues to undergo transformative changes, including relaxing social codes and promoting non-religious tourism, the opening of the alcohol store signifies another step towards a more progressive and diversified future. Crown Prince Mohammed bin Salman's Vision 2030 seeks to create jobs, develop local industries, and position Saudi Arabia as a global player in various sectors. The diplomatic distillery stands as a symbol of the kingdom's evolving landscape, reflecting its commitment to adapting to the demands of the contemporary world.
