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Photo by Apollo Photography on Unsplash
As a Nigerian startup, you must develop a marketing plan to achieve growth in the most efficient manner. Without one, you might just throw away your budget down a well and hope for the best. The key to boosting the visibility of your business isn't to outspend everyone else but to get creative with your efforts and come up with one-of-a-kind solutions for your startup. While you shouldn't abandon online marketing, don't ignore offline marketing because it helps you connect with your audiences personally. Actually, using online and offline marketing together is the best way to maximise lead generation and conversion rates.
These are the strategies that will give you the best ROI in 2023.
Let's take a look at the most effective ways to use your business cards.
Once you've determined how many guests to invite, know how much money you have to work with and establish a project timeline. If you don't have dedicated software, don't worry because you can use a spreadsheet to keep track of tasks; use tabs for each event category, whether venue, speaker, agenda, or travel. Your focus is to build a healthy relationship from the start, so be open and approachable. Conversation doesn't have to last more than a couple of minutes, but make sure to be concise and to the point, so speak openly, honestly, and authentically about your startup.
To get a good audience turnout, use social media, email lists, and ads. Of course, you can include incentives to encourage individuals, such as gift cards or limited-edition items. A free workshop is a way of giving back to the community and arming people with the right knowledge to live a fulfilling life. Consumers know your brand is made up of experts in the industry, which is essential in expanding your reach and building trust with the audience. Find the prospects you haven't worked with yet and let them know you're hosting an event (you might want to mention the workshop multiple times).
Photo by Apollo Photography on Unsplash
As a Nigerian startup, you must develop a marketing plan to achieve growth in the most efficient manner. Without one, you might just throw away your budget down a well and hope for the best. The key to boosting the visibility of your business isn't to outspend everyone else but to get creative with your efforts and come up with one-of-a-kind solutions for your startup. While you shouldn't abandon online marketing, don't ignore offline marketing because it helps you connect with your audiences personally. Actually, using online and offline marketing together is the best way to maximise lead generation and conversion rates.
These are the strategies that will give you the best ROI in 2023.
Use Business Cards to Help People Remember You
Let's take a look at the most effective ways to use your business cards.
- Include a CTA to entice people to visit your premises or website. If you feel this is too promotional, include an insightful quote or statistic.
- Your business cards are like tiny billboards, so distribute them at conventions, trade shows, international meetings and events, and so on.
- Be sure to mention a cause you support to show you're not interested solely in making money. Give people a glimpse into what your business stands for.
Leverage QR Codes to Bridge the Online-Offline Gap
Host An Event and Get People Talking About Your Business
Once you've determined how many guests to invite, know how much money you have to work with and establish a project timeline. If you don't have dedicated software, don't worry because you can use a spreadsheet to keep track of tasks; use tabs for each event category, whether venue, speaker, agenda, or travel. Your focus is to build a healthy relationship from the start, so be open and approachable. Conversation doesn't have to last more than a couple of minutes, but make sure to be concise and to the point, so speak openly, honestly, and authentically about your startup.
Provide Workshops at No Cost
To get a good audience turnout, use social media, email lists, and ads. Of course, you can include incentives to encourage individuals, such as gift cards or limited-edition items. A free workshop is a way of giving back to the community and arming people with the right knowledge to live a fulfilling life. Consumers know your brand is made up of experts in the industry, which is essential in expanding your reach and building trust with the audience. Find the prospects you haven't worked with yet and let them know you're hosting an event (you might want to mention the workshop multiple times).
Revamp Your Packaging or Presentation