L
LequteMan
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According to an e-commerce Q1 report data by performance marketing firm, Criteo, more Nigerians are shopping online while using their mobile phones.
The number of retail e-commerce transactions taking place through smartphones in Nigeria spiked by 73 per cent within the first quarter of 2016, the report said.
The report highlights mobile versus desktop sales trends in the country with desktop sales dominating e-commerce transactions within weekdays and Saturdays while Sundays share equal transactions rates between mobile and desktops.
The report also noted that on weekdays, desktop usages specifically spikes during office hours with clicks averaging 1200 per cent and clicks through mobile barely rising above 100 per cent. However, on weekends, desktops and mobile usage are similar with clicks averaging 250 per cent across the devices.
This is in contrast to South Africa’s mobile commerce trends where mobile dominates all weekend transactions.
The number of retail e-commerce transactions taking place through smartphones in Nigeria spiked by 73 per cent within the first quarter of 2016, the report said.
The report highlights mobile versus desktop sales trends in the country with desktop sales dominating e-commerce transactions within weekdays and Saturdays while Sundays share equal transactions rates between mobile and desktops.
The report also noted that on weekdays, desktop usages specifically spikes during office hours with clicks averaging 1200 per cent and clicks through mobile barely rising above 100 per cent. However, on weekends, desktops and mobile usage are similar with clicks averaging 250 per cent across the devices.
This is in contrast to South Africa’s mobile commerce trends where mobile dominates all weekend transactions.
