Business PwC Reveals How Top CEOs Stimulate Growth in African Economies

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LequteMan

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The PricewaterhouseCooper, PwC’s, Africa Business Agenda 2016 survey has unveiled how top CEOs in Africa stimulate growth in the continent's economies.

The report was released at the 26th World Economic Forum on Africa in Kigali. It compiles results from 260 CEOs and includes insights from business and public sector leaders from 18 African countries.

According to survey results, business strategies of companies include the growing of regional operations, investing in and developing innovative and technological products and services, and strengthening of internal management structures.

Organisations are using technology to challenge business models and disrupt competitors in markets. African CEOs that took part in the survey are cognisant of emerging technologies that can transform their businesses in the next five years..

Going forward, African CEOs indicated that they will be more actively looking for partners, while keeping an eye on costs. Partnerships and alliances feature prominently in their plans, with more than half of CEOs (56%) planning to enter into a strategic alliance over the next 12 months.

“CEOs in Africa are ramping up their efforts to innovate and find new ways to do business on the continent in a move to stimulate growth in a challenging and uncertain global business environment," Hein Boegman, CEO for PwC Africa said.

“The global financial and economic crisis has revealed Africa’s vulnerability to a number of external economic shocks. Notwithstanding a multitude of challenges, many of which are cyclical, we remain confident that Africa’s prospects remain positive," Hein added.
 

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