Business What Do Digital Marketing Agencies in Nigeria Do?


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A quick search on Google for digital marketing agencies in Nigeria will provide a list of articles competing for eyeballs. Some of these topics include:
But as a small business, I really want to know what these agencies or consultants could offer. How do they work with small businesses in Nigeria? What do they offer in terms of digital marketing and online presence?

A digital marketing or online marketing agency will offer consultation and execution in the following areas
  • Social media marketing (organic and paid)
  • Search engine marketing (usually Google ads)
  • Search Engine Optimisation (keyword research, content writing, technical SEO)
  • Video Marketing
  • Social Media Marketing (Facebook, Twitter, Linkedin, Instagram etc)
  • Image and banner design
Many companies are not geared or priced to help small businesses as a proper campaign can be quite strategic and time-consuming.
 
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